The gurus out there with all their hyped up sales letters and promises of riches may not be blatantly lying to you, but they are most definitely misleading you. They talk about marketing from where they have arrived and say nothing about the process that got them to this wondrous place or how long it took or how much it cost in terms of money or social isolation.
Well, here is your wake up call. There is surely good money to be made on the web, but you will be putting in MANY 16 hour days alone at your keyboard And, you will be doing it for weeks or months, perhaps even years to get to that place where you can loll around in your PJ’s all day, frequent the best beaches sipping drinks with little umbrellas in them, and waking in the morning to a bank account into which mega bucks poured during your sleep.
Automatic money machines just don’t appear out of thin air. They are created by people who have worked and studied very hard to develop the skills and the knowledge necessary to compete in a very competitive marketplace and then have unlearned and relearned it all because of the speed with which technology imposes change on that marketplace. So, don’t depend on your brand new online business to pay next month’s rent when it comes due or you’ll be courting eviction.
The magic can and will happen for you, but it will come after you have worked for nothing or almost nothing, put your life on hold in favor of work for no pay, and studied more than you ever thought you would. Are you ready?
For me, there has never been an option of giving up. I just couldn’t. Something inside was driving me and I KNEW that if I hung in there I would make it. I persisted through many setbacks and false starts, but I wouldn’t ever even consider the quit word. Does this kind of need for success live inside you?
Yes, there is an internet marketing Santa Claus, but he only visits the bank accounts of those who have taken ACTION and PERSISTED to drop off the goodies from his bag.
Maggie
2 Comments
As the saying goes “there’s no sucvh thing as a free lunch”.
Humans are inherently lazy - not a bad thing to try and find the easiest way to do something - but many fall prey to the hype because they expect a golden pill rather than hard work. There is not a successful person in the world who hasn’t worked hard or at least very smart - despite the claims of the gurus. Another great post Maggie
Hi, Mark,
The “no free lunch” lesson is one of the hardest and most important lessons new marketers must learn. I hope the post doesn’t take the wind out of the sails of new people. It is not meant to destroy dreams, but rather to put some reality into all the hype.
Thanks for your comment.
Post a Comment